The traveller generated content and wish list of places in India is growing exponentially. Indian Travellers are covering varied destinations visiting beautiful beaches, majestic mountains, stunning cities, off-beat destinations, wildlife safaris, solo travels across the world. The discussion on rising stats of outbound travellers from India is done many a times - so be it travel stats from tier-2 or tier-3 cities or expected growth in coming years, the relevant data is all out there and everything points at rising graphs.

As Indian travellers are travelling more and more they are ticking off one location from the tourist list and adding many more.

Travellers are turning their dreams into reality as the information relevant to the destinations like - what to see and do, how to get around, where to stay and eat and whole lot more is all available now. The hardest decision for them is - where to go first?

What really does not make sense is the ever growing competition to put top 10 or 20 or 100 places to travel. Mostly the preferences are organised by continent and ranked for reference. What further does not add up is the fact that these lists are mostly provided by Tailor made travel specialist websites. It is up to the traveller to decide the uniqueness and priority to visit a specific destination. Putting up a ranked priority list sends across the message that as a destination management company the priority is to sell rather than understand the travel need of a traveller - which is absolutely unique.

Jasmine Duggal
Director - Pathika Representation & Marketing