When it comes to Travel Marketing in India, the growth of a travel product is directly proportional to a fair mix of Business to Business relationships, quality of the product, elaborate destination emphasis, identification of relevant tour operators and personal understanding of being a pro tech user or not.

The growth could be well understood because of the fact that a travel agent still plays a vital role to sell travel products and also give personalisation to the consumer. People generally rely upon travel agents or tour operators as they remain one point of contact for traveller before booking the package or assistance during the journey.

More and more FITs (Free Independent Travellers or small groups) are shifting towards online travel agents or travel booking portals. These portals provide varied accommodation / transportation or different components (experiences) as add-on to book within the budget.

Technology is playing a major role when it comes to online travel agents or OTAs as travellers prefer to a flexible varied itinerary over a fixed package. Social media platforms are constantly feeding not only new travel ideas but also the new holiday destinations.

We combine our personal tourism expertise with technology to reach larger common audiences. We as a brand are constantly evolving and our team on ground leave no stone unturned to convert our experiences and thoughts while presenting to direct consumers thus helping them to keep up with the times.

A collaborative approach in Outbound marketing leads to collective results. For us at Pathika Representation - the collaborative approach is to collaborate with national tourism boards, state or provincial tourism offices, hotels, tour operators/DMC's, shopping chains and tourist attractions to focus upon collective results. The collaborative approach not only focuses upon a country as the destination for a traveller but, offers various possible reasons to travel.

Jasmine Duggal
Director - Pathika Representation & Marketing