Taiwan Tourism Bureau Get Set, Go with Mumbai Metro

The Taiwan Tourism Bureau (TTB) partnered with Mumbai Metro (Rapid transportation system in Mumbai) featuring photos of actress Sapna Pabbi and actor Sumeet Vyas showcasing their recent vacation in Taiwan. Their vibrant pictures were displayed on the coaches. Taiwanese audience's recognise Sumeet Vyas in his role in the popular Bollywood flick "English Vinglish", which is incidentally the 2nd most popular Bollywood movie in Taiwan.

This awareness camp is to make Taiwan a popular destination amongst the Indian Travellers. Within just one year Taiwan Tourism Board has increased it's allocated marketing budget for India by six folds - taking it to 1.2 Million USD annually.

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August 2019

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